What I [love to] do
Catalyze positive change by deeply understanding human needs, and translating those insights to transform products, services, and brands for an elevated experience.
What I bring to the table
Insights & Opportunities. Design Thinking. EQ + IQ. Concept Creation. Facilitation. Storytelling. Innovative thinking and processes. Leadership. Growth Mindset. Disruptive Thinking.
Who I am
Expert in design research, service design, industrial design, strategy, and innovation. Champion for human-centered solutions. Passionate about health and wellness. Lifelong Learner. Comfortable with ambiguity. Communicator. Collaborator. Strategic thinker. Optimistic. Creative.
Design Research, Service Design, Product Design, Innovation and Strategy
A selection of projects below…
Wellness at Mayo Clinic The Future of wellcare at Mayo.
Goals: I.To complete a comprehensive research phase that takes a broad look at wellness and aims to provide a solid foundation for the future development of well-care offerings at Mayo Clinic. II. To build on this foundation to develop best-in-class well-care offerings. III. To use this foundation to create a unique point of view to strategically position Mayo Clinic as a leader not only in healthcare but in well care, thereby enhancing the New Model of Care.
Research Methods: Creation of multiple tools to gather data from dozens of participants looking at all aspects of wellness. In-depth interviews, home visits, chat group daily wellness questions, stakeholder interviews, and secondary research.
Recommendations: The large scope of this project led to an extensive and comprehensive set of opportunity areas, and product and service recommendations that spanned across disciplines and care groups at Mayo Clinic. The work supported the clinic’s New Model of Care which includes wellness.
Personal Contribution: Lead: Senior Design Researcher
Deliverables: This multi-month project included more than 230 participants, multiple methods of data gathering, diary studies, tools we developed to gain insight into daily living, interviews, chat groups, and more. The final research document and presentation included background into wellness and the Model of Care at Mayo Clinic, research goals, tools, insights, principles, opportunity areas, concept development, and strategy for deployment.
Tool creation, diary studies, in-depth interviews, past/present/future perspectives
Bringing context around daily life and wellbeing
Fathm. What we hoped Social Media would be. The Power of Questions to Deepen Relationships.
Consumer insights, user testing, research, and strategy for a one-of-a-kind ecosystem of questions, a mobile app and much more. Experience mapping and blueprints. Graphic visualization of data synthesis, survey writing, and analysis. Leading the team through workshops. Jira, Figma, Agile
Mapping user needs, business goals and value to provide detailed context and understanding of gaps and opportunity areas for product development. www.comefathm.com and www.socraticsciences.com
Jira Story Mapping
Customer journey
Center for Innovation. Innovation Catalyst
As the first Innovation Catalyst at Mayo Clinic I worked across multiple platforms and departments, with the Mayo Market Intelligence team and leadership strategy. I delivered trend and foresight work for current and future programs, projects, and individuals through the use of complex data synthesis, storytelling, frameworks, business illustrations and models, emerging technology research, visioning, and more.
Most of my catalyst work remains confidential.
Philips / Heartstream Automatic External Defibrillator Human Factors and Design
Design and development of heart defibrillators, peripherals, human factors, qualitative and quantitative research and usability research. Named on numerous utility patents.
Qualitative and quantitative studies
Nicotine Dependence Center. Meeting people where they are.
I am the author of “Revealing Experiences” for Touchpoints The Journal of Service Design. The article is based on the service design work done with the NDC.
UX/UI Screen mockups for user testing.
Goal: “How might we get people (smokers, non-smokers, family, friends, etc) to seek out nicotine cessation services?”
Research Methods: observation, day-in-the-life, interviews with consumers and stakeholders, and site visits.
Recommendations: Meet people where they are and create an NDC exhibit in a high-traffic clinic area as a gateway to understanding Tobacco-Free Living.
Personal Contribution: Design team member. My personal recommendation to support the NDC patients and their families by improving the underground 15-minute walk from the main clinic to the NDC. While this was slightly outside the main goal of the project, this improvement made a drastic difference in the number of patients who arrived at their visits. The head of the NDC personally expressed his gratitude for this insight in a letter.
Deliverables: Full research document including background, research, and service design goals, constraints, insights, stories, recommendations, framework, and strategy.
Cigna. Onboarding User Research
Consulting for UX research, concept design, wireframe, user testing, interview guides and interview moderation customer experience map and recommendations.
Customer experience map : touchpoints & pain points.
City of Rochester + Mayo Clinic The Integrated Patient and Caregiver Experience.
Mayo Clinic offers an experience and destination unlike any other. The town of Rochester hosts patients and their families for days, weeks, and sometimes months as they traverse the landscape of care.
Personal Contribution: Lead: Senior Design Researcher helping to understand the broader patient and family experience across Rochester. Envisioning the future. To learn more about the ongoing project visit Mayo Bold-Forward-Unbound
Deliverables: Research document and presentation including early design research (observations, interviews, personas, mapping, stakeholder interviews) recommendations, and development tools.
Personas and Experience Mapping
Oomph. From Innovative Idea to Retail Shelves.
Founder and CEO of an innovative natural food product. Responsible for all aspects of bringing a new-in-category natural food product to market; product development, packaging design, manufacturing, supply chain, strategy, marketing, and sales. As a founder, I enjoyed working back and forth from the overall vision of the company to the day-to-day tasks.
From farmer’s markets where we tested products and messaging to grocery store shelves and pitch competitions, my deep and comprehensive understanding of developing an idea is extremely robust! Oomph is a proud member of the Starveups Scalerator and Shopify for Startups, both competitive entries. www.oomphcooking.com
Exploration, recommendations, and development tools.
